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Adds pro hair color brand with social media savvy.
May 25, 2018
By: TOM BRANNA
Editor
L'Oréal has finalized the acquisition of Pulp Riot, a professional haircolor brand launched by David and Alexis Thurston in the US in June, 2016. Since its debut just two years ago, Pulp Riot has been transforming the professional haircolor market by creating industry leading content, and using social media to effectively inspire and educate stylists across the world, according to L'Oréal. Pulp Riot has more than 675,000 Instagram followers. “We are thrilled to welcome th...
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